Business Suite

The best place to tell people why they are here

When you advertise on Enkling, you'll set a budget for each ad you run, and then we'll try to spend your budget evenly throughout the time your ad is running (unless you use accelerated delivery). You won't be charged more than the budget you set. Remember, you're always in control of how much you spend.

It's important to keep in mind the difference between budget and spend:

. Budget: The amount of money you want to spend or are willing to spend for your ad to run.

. Amount spent: The amount you'll actually pay (in other words, how much money was used from your total or lifetime budget).

When you're setting your budget for Enkling ads, that's not necessarily the amount you'll spend. For example, you don't buy an ad for $100. You budget $100 to be spent on the ad over a given time period using one of the budgeting options below. So if you set a maximum budget of $100 to be spent over a month, but only $70 is spent during that month based on the ad's performance, your bill will be $70.

Daily and lifetime (total) budgets

There are two types of budgets you can set to control how much you spend on an ad:

. Daily budgets: The average amount you're willing to spend on an ad every day. Learn more.

. Total or lifetime budgets: The amount you're willing to spend over the entire runtime of your ad. Learn more.

How you're charged

The pricing of Enkling ads is based on an auction system where ads compete for impressions based on bid and performance. When you run your ad, you'll only be charged for the number of clicks or the number of impressions your ad received. Learn more about the Facebook ads delivery system (ad auctions).

When you'll pay

When you'll pay for your ads depends on how you pay for them. When you create your first ad on Enkling, you'll add a payment method to your ad account, and that payment method determines your payment setting. There are two main payment settings for Enkling ads:

. Automatic billing: We'll automatically charge you whenever you spend a certain amount known as your payment threshold and again on your monthly bill date for any leftover costs. This is how you'll pay if you use PayPal or most credit and debit cards to purchase ads.

. Prepaid funds: You'll add money to your account first, and then we'll deduct from that amount up to once a day as you run ads. This is how you'll pay if you use a manual payment method (like PayTM or Boleto Bancário) to purchase ads. With prepaid funds, you won't have a payment threshold.

Learn more about when you'll pay for Meta ads.

View your charges

When you want to see how much you're spending on your ads, you can see an estimated daily spending limit in Ads Manager (www.enkling.com). In the Billing section of Ads Manager, you can find all your final charges, including the specific ads you paid for and exactly what you paid for, like running an ad for awareness or getting people to click your ad.

Keep in mind that your final bill may be more than your budget for a particular ad. That's because your account is charged for all the ads that you're running on that specific ad account. We'll always stay within the budget you set for each ad.